PhenotypeIT was founded by Drs. Steven Grinspoon and Alaina Hanlon, who brought together their two very different backgrounds to make a difference in how healthcare is managed in the US. The old model of waiting for people to become ill and then cure them may have been effective decades ago, but in this time of epidemics of obesity, diabetes and metabolic syndrome coupled with skyrocketing medical costs, it's not good enough.
Dr. Grinspoon has dedicated much of his life as a clinical researcher to understanding the complex interplay among nutrition, metabolism and behavior modification. Dr. Hanlon, motivated by the need to prevent tragedies like the Columbia space shuttle accident, has developed early failure warning systems for a number of scenarios. Both recognized the personal and financial costs of poor nutrition and health choices for individuals, companies and the nation as a whole. Together, with the rest of the PhenotypeIT team, they have worked to develop an early warning system for the human body, a way to avoid the pain and cost of preventable chronic diseases and syndromes.
In today's environment of health insurance crises and tightening regulation, Grinspoon and Hanlon knew that the time was perfect for creating a company that used the latest medical and software technologies to reduce the incidence of disease and its associated cost dramatically. They launched PhenotypeIT in 2009, assembling a team of marketing and software development experts to bring the concept they all believe in to reality.
PhenotypeIT has its roots in clinical and academic research, with deep links to experts in the area of nutritional metabolism, risk assessment and predictive modeling for Informed Health and Wellness Decision Making. Our Mission is to reduce the risk of disease onset through active monitoring and early intervention.
Wellness programs traditionally focus on building awareness and completing activities. The PhenotypeIT approach is focused on identifying those behaviors that increase disease risks and targeting the right tools and programs to the individual at the right time. Through active health monitoring, we continuously take in health information to create a highly personalized, dynamic and successful experience.
PhenotypeIT understands that nutrition and diet are the leading modifiable factors leading to higher risk of diabetes, metabolic syndrome and heart disease. PhenotypeIT utilizes methods that are proven to improve cardiovascular, metabolic and overall heath. We believe that easy to understand information and fun and engaging tools are the key to significantly reducing health risks and associated disease costs.