Why PhenotypeIT for Payers?

As a healthcare payer, your business models were based on providing cures for diseases that have been contracted rather than on preventing the diseases in the first place. Now, with healthcare costs increasing year after year, you know that you have to shift toward prevention as the more cost-effective option for managing health.  

Wellness and prevention programs that are designed to reduce the prevalence of costly chronic diseases have the potential to be essential tools in controlling costs. But your core competencies have been focused on cures, not wellness and, as a result, many of these programs focus on building awareness. They fail to address the underlying behaviors leading to chronic and preventable disease.

Implement Wellness Programs that Work

Getting a member suffering from diabetes to visit a doctor to get a prescription for insulin is a program in which your organization is expert; getting that same member to improve his eating, drinking and exercise habits to prevent diabetes requires quite a different set of skills.

PhenotypeIT is here to make it easy for you to focus on what you already do best - manage healthcare for sick or injured members - while enabling you to remain competitive via the implementation of effective wellness programs that encourage compliance and get results. We work directly with you and any of your clients or members that you choose to design, implement and manage wellness programs that reduce your costs and improve wellness for your community.

For example, our tools identify those individuals with Metabolic Syndrome, a set of risk factors that increase the likelihood of developing diabetes and cardiovascular disease. Early identification of Metabolic Syndrome provides you with the opportunity to develop campaigns to reduce the risk factors by addressing the behaviors leading to the increased risk.

Working with Individuals and Populations

The PhenotypeIT reporting suite allows you to monitor progress at both the population and individual level in order to maximize impact. For your corporate clients, aggregate data provides an overall risk profile for the company and is used to generate reports on trends in health as well as return on investment at the corporate level and for your own company. For your individual members, you have access to their assessments and compliance, as well as to reports on their progress.

You can also use the PhIT Platform to develop and manage incentive programs at either the individual member or corporate level, thereby further improving your costs. This combination of understanding via assessment of risk and identification of modifiable behavior with engaging programs and progress reports provides you with the best suite of tools available to leverage wellness programs.

Do you want to know more about achieving financial and health success with wellness programs? Read Dave's story to learn about using the PhIT Platform as a healthcare payer or contact us for a demonstration.